Last updated on March 20th, 2024 at 11:43 am
When you’re choosing what keywords to try and rank for, there are two primary factors you should look for: First, how easy or difficult will it be to rank? Second, how likely are these people to buy?
If you master the art of finding easy to rank for keywords that attract buyers, then you’ll have a surefire repeatable formula for making a killer online income.
What Are Buying Keywords?
Buying keywords are basically keywords that indicate that someone’s in a buying state of mind. Some common keywords include: [keyword] review, where to buy [keyword], [keyword] price, [keyword] discount/coupon, so on and so forth.
The idea is to look for keywords that someone who’s already decided to buy would type in. This saves you the trouble of having to sell someone on a product. Instead, you take someone who’s already decided to buy and simply give them to final push to actually make the purchase.
What is an Easy to Rank for Keyword?
An easy to rank for keyword is a keyword for which the top 5 places have weak competition. That means you’re looking for keywords where #1 doesn’t have the keyword in the title tag, has low to moderate PageRank, few backlinks, no anchor text backlinks for your specific keyword, etc.
It’s important to note that even if your top 5 competitors are strong general websites, you can often outrank them if they’re not specifically targeting your keyword. You could outrank them even with a less established website by optimizing for a specific, long-tail keyword that they’re not deliberately targeting.
In short, make it easy for yourself by finding the weakest competition to go after.
Using Keyword Tools
Keyword tools can make finding these keywords much, much easier. Here are a few of the most popular keyword tools on the market:
Keyword Optimizer Pro: A 100% free software that allows you to aggregate keyword data from Google, Yahoo and Bing and export it to CSV format. It’ll include keyword volume, competition in terms of pages, as well as its proprietary Optimized Keyword Rank (OKR) which calculates how likely you are to rank in all 3 engines, combined.
Market Samurai: Market Samurai is a paid, highly versatile keyword research tool. It allows you to analyze keywords by volume, by competition, by how much money you could make and more. Once you’re ranked, it’ll also help you keep track of where you’re ranking for all your keywords.
Traffic Travis: Traffic Travis allows you to spy on your competitors and find out which keywords are working for them. It can also help you figure out your competitor’s backlink strategy. It also does some PPC analysis in addition to SEO analysis.
Google Keyword Tool: Google’s own keyword tool. Shows you how much traffic each search term gets. You can sort by country, by match type, by volume and more.
Keyword Ninja: A keyword tool that can generate a massive list of keywords in just about any industry. It can also do backlink analysis.
Choose one of the above keyword tools to do your research with. Find buying oriented keywords that aren’t over-saturated, then figure out what kind of strategy #1 to #5 are already using. If you can beat them in relevance, quality and backlinks, then you have a very good chance of ranking and making money in that niche.
